Dr. Dre & Snoop Dogg Gin & Juice Drink Ad

Back at it.

Dr. Dre and Snoop Dogg are reuniting on anew business venture with an alcoholic beverage, Gin & Juice. Today (Feb. 10), the West Coast duo premiere the cinematic commercial.

The two-minute clip draws inspiration to the 90’s cult classic film, Pulp Fiction, and finds the two dressed in black suits arguing in the car at night and what appears to be burying a body.

“Did you come out here to do some work or complain? I could use a fucking drink,” says Dre as they put their shovels back in the drunk. “Here you go my nigga. You know what I’m about to do,” replies Snoop before tossing him a can of their beverage and lighting up.

Dubbed after their 1994 collaboration of the same name, Gin & Juice is a 5.9 percent alcohol beverage which will be available in a variety of flavors including passionfruit, melon, citrus, and more. Dr. Dre and Snoop Dogg are also working on a new collaboration album, Missionary.

“I’m in the lab with Dr. Dre right now — that’s Death Row/Aftermath,” said Snoop during an episode of All The Smoke. “We finishing that up right now, tidying up the pieces to that. He’s a perfectionist.”

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