RadioShack, once a global electronics retail giant, is apparently going under a rebrand of sorts. After its Twitter account shot off some raunchy tweets on Wednesday (June 29), it came out that the company has entered the cryptocurrency space.
A quick scan of RadioShack’s account will reveal a series of deletions that curiously scrubbed some of the edgy tweets that got the company’s name trending into Thursday. One such tweet read, “if you find a squirter marry her” and it was off to the races from there.
Apparently, the account isn’t new to using salacious tweets to garner attention and last night’s barrage was no exception. What the moment inspired, however, was curiosity around what the brand is up to these days which is how many rediscovered its shift into selling a cryptocurrency token.
Like many company brands that employ interns and staff to handle their social media, RadioShack’s account began engaging with other bands such as Nutter Butter. An exchange between those two is better left to the imagination as one can understand.
A tweet the company did leave up took place on June 28 and it reads, “Taking the second half of an edible after feeling nothing from the first half is always a bad idea. This chocolate bar got me out here fighting for my life.”
From a tweet posted on June 27, this really does seem to be a strategy to draw attention to the company’s new venture.
“RadioShack Execs: we need a succinct marketing plan with tangible KPI’s to facilitate healthy growth in our ecosystem[.] Radioshack Intern: Hold my beer for a sec, ok so hear me out,” read the tweet.
As it stands, the reactions to the account’s over-the-top antics and lack of filter have garnered some unexpected interest. We’ve got reactions from Twitter below.
Shack intern here. I wanted to take a sec to reflect on my post. Ik your expecting me to say, in my wildest dreams I never thought that tweet would go viral and to apologize. But i did because ik that shit was fire af. No we didnt get hacked, and no im not fired. Buckle up bitch
— RadioShack (@RadioShack) June 30, 2022
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Photo: Getty
1.
you know that internet marketing guy Tai Lopez from all those YouTube "get rich quick" scheme video ads?
his company owns Radio Shack now. when you retweet those dumb tweets, you're helping them promote their crypto platform.
that's right, RadioShack sells crypto now. pic.twitter.com/n0oU9iaA9F
— Matt Binder (@MattBinder) June 29, 2022
2.
Did Radio Shack's twitter account get hacked? Really crazy stuff happening over there
— David Pakman (@dpakman) June 29, 2022
3.
WHAT IN TARNATION is going on with Radio Shack's Twitter????? pic.twitter.com/AEbaGjRFXF
— Brent Black (@brentalfloss) June 29, 2022
5.
Radioshack is getting a lot of attention for being edgelord wacky right now. This is an ad campaign to court public favor for their crypto scheme.
You can see the person running the account here hiring people to work on the Radioshack project. Please do not fall for this grift. pic.twitter.com/HvByw0SACw
— RJ Palmer @ Anime Expo D33 (@arvalis) June 30, 2022
6.
Media: "Radio Shack is dead"
A social media intern with nothing to lose: pic.twitter.com/ou769LD2dm
— James Peña (@BrokeNold1890) June 30, 2022
7.
RadioShack exec: we aren’t getting enough engagement on social, anyone have suggestions on what to do?
Underpaid intern: [snorting line of coke] burn it to the ground pic.twitter.com/cShOzcIXaG
— Jordan Chamberlain (@jordylancaster) June 29, 2022
9.
#RadioShack is rocking today, lol. pic.twitter.com/oQ83EmnTe9
— VΞnditti ᵃ⁼⁽ᵛ⁺ᵃ⁾/⁰ (@adrianVenditti) June 29, 2022
10.
I think Radioshack got in trouble. pic.twitter.com/z6Iwrc1LZE
— QuarantinedCoof (@QuarantinedCoof) June 29, 2022
Source: Hip-Hop Wired