A-Team producer Usain Bolt has filed an application with the US Patent and Trademark Office to protect and capitalize on his own “To Di World” signature pose.
According to Bloomberg, the sprint icon filed the application on August 17 for the ‘To Di World’ logo to be used in connection with products including jewelry, clothing, bags and purses, sunglasses, shoes and sporting goods, as well as restaurants and sports bars offering services such as VIP areas, catering and loyalty plans.
His US filing requests protection for: “The silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward.”
Bloomberg noted that Bolt had applied for trademarks for the pose 12 years ago, but those were abandoned after going unused early in his career.
Usain struck what is now his signature pose following Jamaica’s 100-metre sprint team’s world-record-breaking performance at the Beijing Olympics in 2008, where he also obliterated the 100 and 200 metres world records and cemented himself as the fastest man in history.